Aesthetics: n 1. Sensitivity to art and beauty; 2. The attributes of a work that make it artful, beautiful, or good.
Diffusion: n Product of being poured out in all directions or being spread widely.
Diversity: n Variety, difference, multiplicity
Dynamic: adj Vigorously active or forceful; energetic.
Utilitarian: adj Having usefulness; stressing usefulness above beauty or other considerations.